Meme marketing has become increasingly popular as businesses learn the value of targeting consumers with memes. Based on what is trending, companies can enhance their online presence. Through this project, I can assess the benefits of meme marketing for both the organisation and its consumer.
I intend to find a business that thrives on Instagram but has the potential to use memes as a marketing tool. Social media is filled with memes, people like, share and engage making the potential for a wider audience possible. By creating a series of memes for a company that typically uses traditional forms of marketing, a comparison can be made. The difficult part will be finding a business that will accept my experimentation. Instagram will be the platform of choice but this may differ depending on the business.