Marketing with Memes

Meme marketing has become increasingly popular as businesses learn the value of targeting consumers with memes. Based on what is trending, companies can enhance their online presence. Through this project, I can assess the benefits of meme marketing for both the organisation and its consumer.

I intend to find a business that thrives on Instagram but has the potential to use memes as a marketing tool. Social media is filled with memes, people like, share and engage making the potential for a wider audience possible.  By creating a series of memes for a company that typically uses traditional forms of marketing, a comparison can be made. The difficult part will be finding a business that will accept my experimentation. Instagram will be the platform of choice but this may differ depending on the business.


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