“Works of art, culture, invention, and creation are informed and inspired by things that we experience in the world around us.” – Matt Jessell
Remixes don’t just occur in the music industry. Ideas start as a single entity and spread from person to person, re-shaping and growing as a result. Whether the outcome is good or bad the idea continues to develop. REILLY ‘s ‘Fakenews‘ art series re-brands globalised logos with luxury designer brands (see below).
These relevant remixes use well known logos to re-contextualise leading brands like Margiela and Dior as fast food outlets or non-luxurious companies like IKEA. This re-invents what the brands are and their meaning. At first glance, you wouldn’t necessarily notice this re-invention, you look at the golden arches and think McDonalds – burgers, fries and nuggets…greasy food.
However, REILLY‘s adaptation of the logo includes Margiela; a designer brand known for its eclectic Haute Couture. McDonalds and Margiela are mixed together despite the brands being polar opposites. The only similarity would be that both brands hold market value in this age of globalisation and this is significant when defining today’s culture. REILLY‘s remix acts as a reflection of today’s pop culture in its entirety.
We’re constantly remixing ideas. Ideas on top of ideas on top of ideas and so on. We build on what we know in an attempt to make new meaning for the possibility of future remixes to be made.